P. K. Srivastava. Marketing Management in a Developing Economy. New Delhi: Sterling Publishers. 1991. vi + 559 pp.Price: Indian Rs 300.00. PDR [Internet]. 1991 Sep. 1 [cited 2025 Oct. 26];30(3):pp.318-320. Available from: https://thepdr.pk/index.php/pdr/article/view/1000