P. K. Srivastava. Marketing Management in a Developing Economy. New Delhi: Sterling Publishers. 1991. vi + 559 pp.Price: Indian Rs 300.00. The Pakistan Development Review, [S. l.], v. 30, n. 3, p. pp.318–320, 2022. DOI: 10.30541/v30i3pp.318-320. Disponível em: https://thepdr.pk/index.php/pdr/article/view/1000. Acesso em: 8 jun. 2025.